To further enhance the marketing team’s capability in developing key accounts and strengthen compliance awareness, supporting the company’s high-quality development, Guangzhou Zhiguang Electric Co., Ltd. (“Zhiguang Electric”) held a two-day training program titled “Key Account Development and Sales Process Execution Strategies” along with special sessions on integrity and anti-unfair competition from March 2 to 3, 2026, at the Zhiguang Integrated Energy Industrial Park. Participants included key account marketing managers from Zhiguang Electric’s Business Development Center and its subsidiaries, as well as representatives from supporting departments.
Opening Remarks: Learning Is the Best Investment
At the opening session, Cao Chengfeng, Vice President of Zhiguang Electric, delivered welcoming remarks. He noted that under the backdrop of China’s “dual-carbon” goals and the accelerated construction of a new-type power system, the power and renewable energy industries are experiencing unprecedented development opportunities, while also facing increasingly intense market competition. He emphasized that accurately identifying key customer needs, systematically advancing sales processes, and building deep trust with clients are essential capabilities every marketing leader must possess. At the same time, with the ongoing advancement of ESG frameworks, integrity and compliance have become the cornerstone for sustainable corporate growth. He encouraged all participants to seize this learning opportunity—study with questions, reflect with insight, and act with practical methods—so that knowledge can truly be translated into real-world results.
Comprehensive Curriculum: Integrating Theory with Practice
The training program was well-structured and comprehensive, covering both the core elements of key account marketing and the institutional boundaries of compliance management.
The session “Key Account Development and Sales Process Execution Strategies” was delivered by external senior trainer Yi Bin, who explored topics such as challenges and opportunities in key account marketing, customer needs analysis, trust building, sales process execution, and negotiation strategies. The program combined strong theoretical insights with practical case-based guidance, earning highly positive feedback from participants.
The Integrity Training session was presented by Liang Ting from Zhiguang Electric’s Audit Department, who used real cases to analyze the significance of ethical conduct, common corruption scenarios, and their serious consequences, further reinforcing employees’ awareness of integrity and accountability.
The Anti-Unfair Competition and Antitrust System session was led by Huang Hanwei from Zhiguang Electric’s Legal Department, providing a systematic explanation of relevant laws and regulations, the company’s internal compliance red lines, and key operational points for daily work. The session helped participants better identify risks and uphold compliance standards in business activities.
Closing Remarks: Inheriting Experience and Driving Practical Implementation
At the conclusion of the training, three subsidiary leaders shared their insights and future work plans.
Yu Dianyun, General Manager of Zhiguang Integrated Energy, expressed appreciation for Mr. Yi’s systematic training. He revealed that the Integrated Energy division will organize a series of brand activities this year, including new product launches and industry exhibitions, to further strengthen market influence. He also introduced the division’s business adjustments and development plans for 2026.
Fu Jinjian, General Manager of Zhiguang Energy Storage, noted that the training left a strong impression in terms of both value orientation and methodological inspiration. He stated that the concepts presented during the course will be applied to energy storage project advancement and customer engagement, helping enhance operational efficiency and value creation.
Zhang Ruihong, Technical General Manager of Zhiguang Electric, remarked that the training was not only a professional knowledge review and upgrade, but also an important step in strengthening team cohesion. He emphasized that standardized sales management should be promoted to enhance systematic operations and knowledge transfer, support the growth of new employees, and drive overall team development. He encouraged participants to deeply implement at least one key concept learned from the training and transform it into real action.
Turning Training into Action
Key accounts are the cornerstone of high-quality corporate development, while systematic marketing management capabilities are the core leverage to unlock their value. This training provided the marketing team with a full-cycle practical methodology—from customer research and trust building to negotiation and deal closure — while also clarifying behavioral boundaries through integrity and anti-unfair competition sessions.
The end of training marks the beginning of action. Moving forward, the Human Resources Department will continue to promote the practical implementation of training outcomes. In particular, tools and templates introduced during Mr. Yi’s sessions will be integrated with the CRM system, in collaboration with the IT team, to further optimize its application. By embedding methodologies into standardized processes, the company aims to transform individual experience into organizational capability. Through the integration of training, real-world practice, and digital tools, Zhiguang Electric will convert personal growth into team efficiency and business performance, providing strong talent support for continued breakthroughs in the key account market.
